How your conversational marketing tools can reflect your brand voice

929 days ago via RichTWood    Discuss    Marketing



Over the past few years, marketers have become obsessed with collecting all kinds of lead data. It’s all been about gathering as much information about your customers or potential customers as possible, without always taking into account the fact that there’s a living breathing human being at the other end. However, it seems as if conversational marketing tools are set to transform the status quo.

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