ABM and conversational marketing: perfect bed fellows

671 days ago via RichTWood    Discuss    Marketing



We’re huge fans of Account-Based Marketing (ABM). It can be a great complement to the right inbound campaign… but so is conversational marketing. So, what would happen if you combine ABM and conversational marketing to create an approach that not only targets the right high-value prospects but also engages with them in a more 'human' way?

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