Struggling with an account based marketing campaign? You’re not alone

2335 days ago via RichTWood    Discuss    Marketing

“The ABM gold rush is on,” claimed market research giant Forrester back in late 2016. And it’s still true, just look around at all the B2B marketers taking to the strategy like bees to honey. But how much do you know about Account Based Marketing (ABM)  beyond the buzzwords? (pardon the pun)

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