A great inbound marketing strategy is far more than a collection of tweets, blogs, emails and ads. Each element should play a defined role and achieve measurable results contributing towards an overarching strategy. In other words, it's all about the bigger picture.
This is why, for the last 18 months, workshops have been a key part of the marketing process at Six and Flow. We initially trialled the workshopping process on ourselves, admittedly with some scepticism. However, after a few test runs, we formed a solid framework which we now roll out across clients and see incredible value from, both for ourselves and for the client in question.