At AnitaLovett.com [https://anitalovett.com/], we are heavily invested

in the creation of story-based copywriting. We believe everyone has a

story, and every story deserves to be well told. We use our trade

skills to forge high-quality words that work.



OUR STORY



My name is Anita. I’m the Founder and Lead Wordsmith at Anita Lovett

& Associates. In 2014, I was discouraged by the fast food,

assembly-line approach large copywriting businesses promote. It was

designed to maximize profits, and while it had merit, it hindered

endgame customization and value. I wanted to construct a digital

content creation approach focused on brand-specific tailoring and

exceptional quality.



From day one, the mission was to ditch the fast-food approach and

nurture strong collaboration. Since then, we’ve worked on hundreds

of projects to collaboratively forge fully customized content made to

brand both organically and authentically.



Our collaborative approach did, however, present a challenge. How do

you ...