What biddable media is and what it isn’t

779 days ago via RichTWood    Discuss    Marketing



At its most basic level, biddable media (whether paid search or paid social media) is the process of buying advertising space to secure leads through a process of competitive bidding, predominantly in real time. But this is just scratching the surface. As any digital marketing professional will tell you, biddable is much more than just buying and selling ads.

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