Starting a new business is a task that’s as exciting as it is daunting. On average, half of all startups fail within their first five years, but don’t let this deter you; new businesses continue to boom and in the last year, the pop-up economy generated £300 million more than the year before. While start-ups can be inherently uncertain things to run in the beginning, there are a few simple measures you can take as owner to give your SMB the fighting chance it needs to succeed.