With a content management system like WordPress, any person can build a professional-looking site within a day. You can easily install themes, create the pages, and put whatever content you’d like to offer your audience. However, even the most experienced web developers need further testing and optimization to unlock the true potential of any site. While there are many monitoring and analytics tools available, testing is a time-consuming process. Remember that you need time to gather sufficient data regarding a site’s performance. To speed things up, you can split test multiple versions of your site simultaneously using A/B testing tools.