In a business context, the term agile is often linked to project
management or, more specifically, software development. However, this
concept quickly spread through various industries and made companies
quick, responsive, and adaptive to new data.
But how are agile
and marketing connected? They have merged into agile marketing, which
helps departments design and implement new campaigns, boost sales, and
build their market presence. Agile marketing ensures team leaders
cope with the increasing pressure of delivering better results.
If you want to learn how agile marketing works and what approach it
takes, we have prepared a short guide to help your team increase
productivity and overall success.
AGILE MARKETING DEFINITION
Agile marketing applies agile values and principles to the marketing
team's work. At its core, agile methodology ...