Let's be honest; managing clients is not an easy task! If you want to

run a profitable company, this isn't just about bringing new clients

but keeping the existing ones as well.



According to many estimates, it's always cheaper to retain the current

clients than to get new ones. If you increase retention rates by 5%,

you can boost profits up to 90%. Sounds good, right? How can you

convert and retain clients? The answer to your question is client

management.



In this article, we will define client management and understand what

exactly it means.



CLIENT MANAGEMENT: THE DEFINITION



Client management is a process that involves managing and coordinating

relationships between an organization and a client. It has the ability

to gain and retain new clients.



This type of management requires you to give your clients continuous

attention to understand their needs thoroughly. However, it's

important to understand that client management isn't just about what

clients want.



While many of them expect ...