Many companies and organizations struggle to deliver projects on time

and within budget. Every successful project eventually comes down to

people, the essential resource of an organization.



Generally speaking, resource allocation represents a process of

assigning and managing assets to support strategic goals and team

projects. To break down this issue even further, resource allocation

means assigning your team members tasks based on their skills.



In theory, this ensures the success of every project. In reality,

that’s not always the case. According to some data, nearly 80% of

people working in marketing feel understaffed and overworked at their

current job, while many are thinking of pursuing new employment.



Numbers like this should warn all creative leaders to allocate their

team’s time better and avoid turnover and burnout. Now, let’s

focus on resource allocation and explain this term in the best way

possible.



THE MEANING OF RESOURCE ALLOCATION



Resource allocation means matching ...