Committed to providing ultimate consumer experience, Sony announced its 2016 BRAVIA™ 4K HDR line-up. The new 4K HDR models are a true novelty for consumers, adding real value to their 4K TV viewing experience. The 2016 BRAVIA line up boasts of Sony’s 4K HDR technology – a burgeoning video standard that greatly expands the range of possible visual expression by reproducing stunning details never produced before by a 4K TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The technology reflects most
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