Who’s your _biggest_, _brightest_ work STAR? You know who we’re

talking about. It’s that _one_ person who can take care of anything

and everything. You love them, your clients love them, and chances

are, future employers will love them, too.



Yep, these BRIGHT STARS are your greatest, _walking_ business risks.

They are your danger zone BUS FACTORS. People who, if they were to

leave, would cause your entire business or project to fall apart.



The problem is, most businesses don’t see their _star people_ as

risk factors. At least not until it’s too late. But there is a way

around this dilemma. It’s called the BUS FACTOR ANALOGY. We explain

what this method is, and how it can help you establish a more stable

agency operation that doesn’t bet all your client work on one or two

individuals.



WHAT IS THE BUS FACTOR?



BUS FACTOR IS A RISK MEASUREMENT TECHNIQUE USED TO WORK OUT HOW STABLE

OR FAILURE-PRONE YOUR PROJECT OR CAMPAIGN IS BASED ON THE SPREAD OF

KNOWLEDGE AND EXPERTISE AT ...