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Nirmala Santhakumar
    

The author has nicely explained on how to put smart efforts to make profits in business. I agree with his every point and yes, understanding behavioural economics by the company would enhance their users to get the better experience.

I 100% accept that the personal optimisation will result in the increase in sale. I love the tools that have listed to track the user data.

What an impressive share Erik, thanks for letting me read this useful content through Blokube. Have a relaxed weekend.