MediaPost Publications Graph Search Will Change Marketing, Social Behavior

Posted by splatforms under Tech
From http://www.mediapost.com 126 days ago
While opinions vary regarding the impact that Facebook Graph Search will have on members and marketers, most believe the feature will impact the change of online social behavior.Relying on a network of friends moves marketers closer to a scary reality. Some 92% of consumers believe a recommendation from a friend over marketing from a brand, according to Anna Banks, VP of strategy at Organic. "It b
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