Pixcited is a new social bookmarking tool for men. Social bookmarking has been around since the mid-nineties. The term “social bookmarking” was reportedly coined by Del.icio.us in 2003. It refers to a service that lets users save their favorite sites from the web and share their bookmarks with the world (1).In 2012, for the first time ever, a social bookmarking service called Pinterest (http:/