Twitter Hashtags are Not Ownable (But They Answer Marketers’ Needs Effectively)

2049 days ago via ivanpw    Discuss    Blogging
Many marketers think that Twitter hashtags are great marketing tools that can carry brands to a new level of engagement with their followers. While some can pull it off really nicely, the potential upside of doing so is not that big. Here’s why. Owning Twitter hashtags – you wish! Attempting to “own” the hashtag for […]
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