Many marketers think that Twitter hashtags are great marketing tools that can carry brands to a new level of engagement with their followers. While some can pull it off really nicely, the potential upside of doing so is not that big. Here’s why. Owning Twitter hashtags – you wish! Attempting to “own” the hashtag for […]
The post Twitter Hashtags are Not Ownable (But They Answer Marketers’ Needs Effectively) appeared first on AsepOnde.com.