Top 5 Influencer Research Tools for Social Media Marketing
Tue, 11/14/2017 - 09:47
Do you know that 61% of consumers skip ads and 48% install ad blockers!
Customers are more likely to buy when they get recommendations from a person they trust.
It is true that 49% of consumers seek guidance from social media influencers before making a buying decision.
Many marketers have realized that ads is not the best way to market their products. The rise of ad blocks is giving way for influencer marketing.
What is Influencer Marketing?
We all have seen celebrities like Justin Bieber promoting Calvin Klein underwear or Selena Gomez promoting Adidas Neo.
They are not the expert fashion designers or have any involvement in the products, yet their promotions have a mass appeal. This is celebrity marketing has been there ever since the evolution of marketing.
Influencer marketing is a latest trend that has emerged due to the growth on online marketing.
Influencer marketing is a way of promoting products with the help of influencers in the domain who are experts in the products that they promote.
For example, beauty bloggers like @MichellePhan promote beauty products and fashion bloggers like @AIMEESONG promotes a new fashion line. In this case, the promotions are trusted much higher by the consumers since they see promotions from the experts.
Importance of Influencer Marketing
Influencer marketing can work wonders for your brand. Many marketers are replacing celebrities with YouTube, Instagram, and Snapchat influencers. These online stars are providing unfiltered feedback on products, and consumers love it.
Influencer inspire engagement with their audience by making it a two way communication. Influencer have built a fan following through social media and their reach usually focuses on a specific niche audience.
For example, an influential gamer would endorse gaming and tech products. People look up to these influencers for advice, tips, and recommendations in regards to consumer products.
Now that you know the importance of influencers, it is time to find and research influencers in your domain so that you can engage with them for your product promotion activities.
But finding influencers can be a task by itself. This is the first step towards your influencer campaign and needs to be perfect. There are quite a few impressive tools that will help you in researching influencers in your niche.
Here are Top 5 tools to search Influencers.
Buzzsumo is one for the most popular tool to research influencers. Search Buzzsumo with a keyword relevant to your industry and it will throw up results of the top influencers in your niche.
Buzzsumo shows the page authority and domain authority. It also provides useful insights into the number of twitter followers, their retweet ratio, reply ratio and average retweets.
These statistics help the marketer to know the reach and engagement of the influencers, based on which they can choose the right influencer for their promotion activities.
Hootsuite is a powerful tool that helps marketers to discover social media influencers by monitoring the conversations that relate to your industry. This tool helps you to get answers to some of your questions such as:
With whom is your target audience engaging with on social media?
Whose content is your target audience sharing?
When you get the answer to these questions, you have got the set of people who can help to expand the reach for your brand.
Traackr is a tool that offers solution for those markets who are interested in reaching out to influencers with an aim to build strong relationships. It is an efficient tool to manage your global influencer network.
Traackr helps to track conversations and also validates real influencers. It saves a lot of time of the marketers by identifying the right influencers as per the profiles that a marketer is looking for.
Traackr scores each influencer based on reach and relevance, which provides a clear starting point for the marketers. It offers features such as tracking conversations, import existing contacts and a lot filtering options.
BuzzStream is another useful influencer outreach tool to help manage your efforts of finding and managing influencers. BuzzStream is capable of automatically researching influencers. This tool can be used to discover the contact details and social profiles of influencers in your niche. It also helps to you track communications with influencers.
Once you have the list of URLs, BuzzStream will take over and complete the rest of your work. It will automatically search each website and identify contact information, social metrics and traffic statistics.
Pitchbox is yet another useful tool that helps you to find influencers in your niche. With Pitchbox you can focus on creating connections and discussing partnerships with the top influencers in your space. It is a wonderful tool to find contact information, website URL, social media profiles and much more.
Pitchbox allows a marketer to set up emails which will reach out to opportunity contacts up to three times. When you receive a response from the contact, you can view and respond to it within Pitchbox’s interface, removing the need to use multiple programs or browser windows.
81% of people trust the advice they receive from influencers.
It’s time to leverage the power of influencers in your space. Influencer marketing drives sales to a great extent. With the right tools you can find influencers who really matter to your business.
Have you tried any of the tools to find more influencers? Would you add any other tools to this list? Please share your list in the comments section below.