The Tools of Predictive Personalization

1364 days ago via ActiveDEMAND    Discuss    Marketing
The Tools of Predictive Personalization The premise of predictive personalization in marketing is a simple one to grasp, but more difficult to actually implement…that is, without the right tools. Predictive personalization relies on data and prospect information to gain an understanding about visitors’ behavior; this information is then used to create a relevant experience for […]The post The Tools of Predictive Personalization appeared first on ActiveDEMAND.

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