The Importance of Marketing Automation

1399 days ago via ActiveDEMAND    Discuss    Marketing
The Importance of Marketing Automation The purpose of a marketing automation platform is to streamline sales and marketing organizations by replacing time-wasting procedures with automated solutions. Put succinctly, this process allows marketers to measure, manage, coordinate and plan all of their marketing campaigns both online and offline. Software platforms and technologies designed so that marketing departments […]
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