If you work with contractors, contributors, or any other creatives to produce content for a blog, then you need to be using a style guide. Many content managers don’t use or even understand how important an effective style guide is. However, when done properly, style guides can provide the specifications and parameters needed to ensure a consistent and uniform brand voice. These guides are especially important to bloggers that work with outside content creators. A well-documented resource helps bloggers maintain control as they scale and expand content creation. So why are style guides so important? For one thing, a style
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