Keywords are the search terms people type on Google search results. If you are targeting the right keywords on your sites, it can help you bring more traffic if you they are ranking in top 10 results. The reason why most people don’t get enough search traffic is because either they don’t do any keyword research or they pick keywords that are impossible to rank for. How are you supposed to get more traffic from Google if your web pages are not targeted by the keywords that your target audience are searching for? Proper keyword research is the key to increase your overall website traffic from search.
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