Marketers Are Starting to Adapt to Consumer Habits Paper.li Blog

via cendrine    2 Comments    Marketing
In today’s post, marketers prove that they are finally on board with customer-centric strategies. I have also included the latest usage numbers for Twitter and LinkedIn.
amabaie's Avatar
 

Amabaie

It is interesting that the most tested element in email marketing is the "subject", since that is the headline. On a poster or in a magazine, that makes sense; you can't test frequency or time of day/ So marketers are used to testing the headline. But I wonder if when it come to emails, could frequency or time-of the day (or week) make more of a difference. I am certainly not dissing the headline, but has anybody studied the relative importance of these factors?
cendrine's Avatar
 

Cendrine

Yes, frequency and time of the day have been studied. And they make a difference if they are measured for specific audiences, not for the sake of generalization.

With that said, as the studies show, it's one thing to test things. It's quite another to follow up and connect all the dots to create effective campaigns.

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