If you want to climb Mount Everest you aren’t going to do it alone.
You need help; you need a group of climbers to support you through the climb.
You also need the help of an expert who has been there and done it.
Influencer marketing is just the same.
You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson)