How To Create Buyer-Centric Content For Top, Middle & Bottom Of The Funnel

via acholla    Discuss    Marketing
When you create marketing content, do you ever stop and consider how and when your target audience consumes it? Part of building a buyer-centric content strategy is knowing the type of content your prospects will appreciate. In other words, the effectiveness of a piece of content will depend on the prospect’s location within the buyer […]

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