How One Defective Social Media Campaign Spawned Millions in Overcharges

1681 days ago via fidelman    Discuss    Blogging
Co-Written with Becky Carroll Southwest Airlines recently achieved the 3 million fan mark on , claiming to be the first airline to do so. To celebrate this milestone, on August 3 they offered a one-day promotion, a “Flash Sale” with 50% off certain flights. As one might expect, response to the sale overwhelmed the website. [...]

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