In 2016, many online publications are struggling with revenues.
The cash-flow bottleneck comes as a result of “content shock,” whereby audiences are constantly barraged with media, shortening our attention spans and raising our standards in terms of what captures and holds our focus.
Of course, there are monetization challenges to address with the rising share of content consumed via mobile devices.
Then there’s the rising prevalence of ad blockers, widespread banner blindness and the general lack of interest among the general public.
Studies indicate that the average click through rate for display ads is 0.06 percent, and ad blocking has grown by 41 percent in the last year. It’s more likely you’ll climb Mt. Everest than click on a display ad.
What do YOU think?