Do as Google says and get penalized

via amabaie    3 Comments    Usability
Google’s advice that we should be creating web content for our readers, not for Google, is wise – at least in theory. The problem is, that Google is now penalizing those very activities that we should be doing to make great websites for our readers. Here are a few examples that I have noticed.
amabaie's Avatar


Right. It is all a matter of how one approaches things. There are very deliberate, purposeful black-hat spammers. And then there are eager webmasters doing whatever they can to promote their websites. But they are both treated the same. Using a shotgun approach to marketing is not the same thing as creating doorway pages, and it really should not be treated the same way.

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