CRO: Good Tests Require Good Data

1305 days ago via ActiveDEMAND    Discuss    Marketing
CRO: Good Tests Require Good Data A large portion of Conversion Rate Optimization (CRO) methodology relies on testing which version, or asset, is performing well. This relies on accurate data from across all your marketing channels, which means that investing in the right tools to capture this data – as well as those with capability […]The post CRO: Good Tests Require Good Data appeared first on ActiveDEMAND.

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