CRO and the Dynamic Content Factor

1375 days ago via ActiveDEMAND    Discuss    Marketing
CRO and the Dynamic Content Factor One of Conversion Rate Optimization’s main drivers is personalization of the marketing experience, and one way to accomplish this is through the use of dynamic content which changes based on the prospect’s behavior. Interestingly, according to a study conducted by VentureBeat, email has the highest ROI of any marketing […]The post CRO and the Dynamic Content Factor appeared first on ActiveDEMAND.

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