Automated Personalization and the “Zero Moment of Truth”

1168 days ago via ActiveDEMAND    Discuss    Marketing
Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. The buyer’s journey, meanwhile, continues along a series of “micro-moments” or activities towards that end goal – i.e. online research, […]The post Automated Personalization and the “Zero Moment of Truth” appeared first on ActiveDEMAND.

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