Creating valuable content for Facebook is easier said than done.
These days consumers are getting smarter. They don't want to be sold to directly, they want to be shown how a particular product can solve their problem. ‘Shown’ is a key word here. They want visuals on how the product can work and they prefer not to have to think about it. Because of this, just posting a promotional product doesn't work anymore. So, what are valuable Facebook content? In my opinion, valuable content should have four pillars...
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