When building an email list, your goal should go beyond simply getting subscribers. To start seeing ROI from these subscribers, you want to build a list of people who are likely to become paying customers. This should be the end goal and focus at hand, as all too often, marketers and brands are blinded by big subscriber numbers and not the actual ROI and results that come from them. A few ideas on how to improve your email results include deleting old email addresses to increase your open rate, asking your subscribers to opt in twice with an activation link
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