You make a fanpage, hit up each of your friends for them to like it, and they all share it with the world. Before your know it, you should have thousands of fans. In reality, it just doesn’t work this way.
The same social media that makes it easy to stay in touch with friends, gets brutal when you bring business into it. It’s the opposite of easy, unless you understand what you are doing.
I hope this post will help you pick out why your social media efforts aren’t working, and make a fix that will turn your fate around.