Why Rank is the Wrong Metric to Pay Attention To

838 days ago via nickstamoulis    Discuss    SEO/SEM   

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation could be a sign of a bigger issue but focusing too much on rank can make you crazy and frustrated and it’s not going to get you anywhere.

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