t’s Marketing 101—define your competition. So who are your online competitors? Better question—who are your real online competitors? Let’s say you own a small IT consulting business that caters to the Boston area. Is your competition really companies like SAP or Oracle? Sure, you may offer similar products as SAP and Oracle but that doesn’t mean they are your direct online competition. SAP and Oracle are multi-billion dollar, global companies that cater to the needs of other global enterprises; meanwhile your IT consulting business targets small to mid-sized businesses in the Boston area so they aren’t really eating into your profit potential. But what if you were measuring your SEO success