The relationship between an SEO firm and an SEO client should be viewed as a partnership. After all, the two parties will be working together for (hopefully!) a long time. It’s important that there be a level of trust and comfort there between the two. An SEO partnership is different than working with other vendors because the communication needs to be consistent. An SEO client can’t hire a firm and then disappear. The client needs to provide ongoing feedback and insights into what’s presently going on within the business.