When people are looking for information today they typically turn to their favorite search engine, which is most likely Google. Not only do you want your business to appear within search results, but ideally you want your business to appear multiple times on a SERP (search engine results page). This is especially true for branded search. If the only thing that comes up for your brand is your website, that means that there is still a lot of SERP space that is showing up and may even include some of your competitors.