When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you to set your business apart from the rest. If you can’t do that, you may have to try and beat them on cost without sacrificing a quality product. If there is no way to really differentiate yourself, your best bet is to reevaluate your offering and try to find a niche that you can make all your own.