Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, the owner themselves may take on the work. While this is less than ideal, it’s the only option for businesses that are working with a small budget. Doing some SEO work is always better than doing none at all. Procrastination often happens when it seems like SEO activities are too complex or there isn’t enough time. That’s why it’s important to break it down so that it is manageable.