Content creation is definitely one of the biggest challenges facing B2B marketers these days. While you might not think turning out a quality blog post every once in a while is all that hard you have to remember that a strong content marketing campaign requires consistency and a continued commitment to creating the best content possible. You can’t just publish one blog post every now and then and hope it’ll work—you need fresh content going live as often as possible and it needs to exist in a variety of platforms including blogs, articles, white papers, ebooks, webinars, videos and more.