One of the most important things to remember when doing your keyword research is to make sure you are targeting keywords that your audience is actually using, not just what you think is the best fit. For instance, if someone was interested in learning a programming language like Java how might they search? Keyword phrases like “learn Java,” “lean Java programming,” “java for beginners” and so forth are all probably relevant phrases to include in a keyword list. But a simple search in the Google Keyword Research Tool can pull up hundreds of keyword ideas that might be as equally relevant such as “java tutorial,” “lean java fast,” “how to code in java” and more.