For SEO purposes it’s important to build inbound links to your site. These links are what convey trust to the search engines and improve your search engine visibility and rank over time. To really be successful with link building though, you can’t be the only one that is sharing or posting links to your site. You need others to get in on the action. Links that are coming from a variety of sources and growing naturally are much more reputable than links that are clearly developed by the owner of the website. In order to get others to link to your web properties, you need to create content that is valuable. People don’t just link to anything.