Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website and can rank in the search engines over time. Every time a new post, or page, is added to the website the search engine spiders will come back to crawl and index the site. The search engines favor sites that include “fresh” content.