For B2Bs that are looking to improve upon their online visibility and SEO, B2B social media is an important part of the mix. It provides an outlet to share informational content that establishes your business as a thought leader in the industry and improves SEO efforts in the way of building social signals that are now a part of the search engine ranking algorithm. When first getting involved in social media B2Bs must decide how the business will be represented. Who or what will be the social persona?