One of the best ways to build links to your site is to participate in content marketing. After all, content based links are very valuable. As long as the content is good it will get noticed by the search engine spiders and target audience members. When speaking to anyone in the SEO industry about building links, one of the top recommendations is to look for guest blogging opportunities. However, it’s important to note that guest blogging shouldn’t be done ONLY to get a link. Guest blogging has many more benefits that are more worthwhile in the long run.