One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are you going to make changes or improve upon your site if you don’t know what’s working and what’s not? Even though Analytics is free and it’s relatively easy to put the code onto your site, many website owners still aren’t taking advantage of it. For those website owners that have Analytics set up, many aren’t quite sure what to do with all of the data.