Google’s Venice Update—The Forgotten Local Update

840 days ago via nickstamoulis    Discuss    SEO/SEM   

In the last few months I noticed that Brick Marketing was ranking in the top five search results for incredibly broad, national keywords like “SEO company.” We’ve been doing very well for localized keywords for a long time, but to see the company crack the SERPs for a national keyword (especially one as competitive as that) was a huge win. But something was felt amiss and I couldn’t put my finger on it until recently when I remembered the Google Venice update and its impact on local SEO. Chances are you don’t remember the Google Venice update either—even though it was released back in February 2012. Amid the hubbub of Pandas, Penguins and a slew of other Google updates, the Venice update was

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