The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each. You shouldn’t rush the SEO process and you also shouldn’t jump around from one thing to the next without completing the prior step. SEO involves two phases. The first phase is on page SEO which includes keyword research, content optimization, and high level analysis. This is the foundation of an SEO campaign but it’s really only the beginning. Many people don’t understand that the second phase of SEO is just as important as the first phase.