If there is anything I have learned during my time working in SEO it is that just about everything you do to market your business, both online and offline, can be leveraged for SEO and used to attract organic links in one way or another. Getting links from an online event like a webinar is typically straightforward and doesn’t require much maneuvering to make it happen. But what if your company is involved in a lot of offline events? How can you ensure you’re still getting all the SEO value and organic links you can for your website when you aren’t working in an online arena?